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NCT07102082NARecruitingAccepts Healthy Volunteers

Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

Roswell Park Cancer Institute

Start Date

9/25/2025

Completion Date

9/30/2027

Summary

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Detailed Description

Primary Objectives: To assess the influence of smokeless tobacco products' modified risk claims on: 1. Product demand (measured as willingness to pay in USD) using an experimental auction approach; and 2. Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.

Eligibility Criteria

Age Range: 21 years to No maximum

Inclusion Criteria: * Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming). * Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year. * Open to trying a non-combusted oral tobacco product. * Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study. * Have the ability to read, write, and communicate in English. * Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure Exclusion Criteria: * Plan to quit smoking in the next 30 days. * Use of smokeless tobacco at least weekly in the last 6 months. * Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus. * Unwilling or unable to follow protocol requirements. * Pregnant or planning to become pregnant (by self report)

Interventions

BEHAVIORAL

Modified Risk - None

BEHAVIORAL

Modified Risk Claim

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Conditions

Smoking Behaviors

Locations

Roswell Park

Buffalo, New York 14206

United States