NCT07236034NARecruitingAccepts Healthy Volunteers

ARISe at UMass Chan

University of Massachusetts, Worcester

Start Date

12/1/2025

Completion Date

9/30/2026

Summary

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

Eligibility Criteria

Age Range: 18 years to No maximum

Inclusion Criteria: * Age 18+ * Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural * Able to read and write in English * Access to an internet connected computer or laptop with a web-camera Exclusion Criteria: * N/A

Interventions

BEHAVIORAL

Exposure to source and message content

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Conditions

VaccinationVaccination Promotion

Locations

University of Massachusetts Chan Medical School

Worcester, Massachusetts 01605

United States