NCT05777486NARecruitingAccepts Healthy Volunteers

Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers

NYU Langone Health

Start Date

2/17/2023

Completion Date

6/30/2026

Summary

Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Eligibility Criteria

Age Range: 10 years to 13 years

Inclusion Criteria: * Participants must be 10-13 years old * Identify as only non-Latino White or only Black/African American * Report that they log into TikTok at least once daily * Read and speak English Exclusion Criteria: • Any criteria not met as listed above will bar an adolescent from participating in the study

Interventions

BEHAVIORAL

TikTok Ads - With Food

BEHAVIORAL

TikTok Ads - Without Food

Interested in This Trial?

Contact the trial locations directly using the information below to learn more about enrollment.

Expressing interest lets you review the study and consent before we connect you with the research site.

Conditions

Calorie Consumption

Locations

NYU Langone Health

New York, New York 10016

United States